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The development of professional standards for editing in South Africa
(North West University, 2010)
Currently, South African editors do not have a prescribed set of professional editing standards. The absence of standards is cause for concern because it reflects the largely unregulated status of the South African editing ...
Generation Y students' perceived utility and trust in mobile banking
(North-West University (South Africa), Vaal Triangle Campus, 2015)
Rapid advances in mobile technologies and the increase in mobile device usage and ownership, specifically mobile phones, have contributed to the introduction and development of mobile technology as a banking services ...
Generation Y female students’ inclination towards entrepreneurship: a comparative study between South Africa and the Netherlands
(2015)
Entrepreneurship is considered a vital driving force for stimulating economic growth, economic competitiveness and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing ...
South African Generation Y students’ attitude towards on-demand streaming services
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
The world is becoming more and more digital. In recent years there has been a shift within the way entertainment is being consumed – from the traditional albums and DVDs to more digital options like audio and video-on-demand ...
Generation Y students’ attitudes and behavioural responses towards product placement
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
Over recent years the traditional advertising industry has suffered some setbacks due to media clutter, mass audience fragmentation, a growth in negative consumer attitudes toward traditional advertising as well as their ...
A comparison between social media and print advertisements : Generation Y students’ perceptions
(North-West University (South Africa), 2020)
In a highly competitive marketplace, advertising is essential for business success. This is because advertising creates awareness of a business’s product or service and conveys important business information which influences ...
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ...
Brand personality perceptions of luxury sedan motor vehicles amongst the South African Generation Y cohort
(2015)
Brand personality is a set of human personality traits that are relevant to a brand. A distinctive brand personality serves a symbolic or self-expressive function and helps to create a set of unique and favourable associations ...
South African female entrepreneurs’ intention to remain in business
(North-West University, 2018)
Entrepreneurship has become a well-known topic amongst various stakeholders, to the extent that it is considered by international and national researchers and policy formulators as the link to increased and sustained ...
Generation Y students’ attitudes towards eBooks and eBook adoption
(North-West University (South Africa), Vaal Triangle Campus, 2017)
The global eBook market saw tremendous global growth since its invention, as well as great leaps in technological progress. African countries, however, saw very little growth and only benefited from eBooks long after ...