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The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
Critical success factors for managing the visitor experience at the Kruger National Park
(North-West University, 2011)
Nature–based tourism destinations have shown significant growth over the past decade and, with the ever increasing numbers of tourists travelling to national parks, the right management structures, goals and objectives ...
Travel motivations to selected national parks in South Africa : Karoo-, Tsitsikamma- and Kgalagadi Transfrontier National Parks
(North-West University, 2009)
Research in tourist behaviour follows the cognitive approach. This contains the behavioural cycle of stimulation (motivation and intention formation), the actual behaviour and experience, and finally the evaluation of ...
A framework to determine the contribution of the creative industries to the South African economy
(North-West University, 2019)
The role of creativity as an economic resource is being linked to future economic growth and development within the knowledge economy. The creative industries gained prominence in 1998 when the Department of Culture, Media ...
Profiling participants of the Cape Argus Cycle Tour
(North-West University, 2009)
Sport tourism, as a segment of tourism, is one of the fastest growing industries. Sport events have grown enormously over the last two decades and, as a part of sport tourism, they are a very powerful tool that is used to ...
A critical assessment of the culinary preferences of international tourists to South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2017)
Food consumption plays a vital role in shaping the tourist experience overall. It is estimated that tourists’ expenditure on food and their demand for culinary experiences around the globe are growing daily. The International ...
The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival
(North-West University, 2009)
Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this ...
A green management framework for hotels : a case of two African countries
(2015)
Currently, there are environmental issues the world is facing which include global climate change, ozone depletion, pollution, high consumption of resources and increasing amounts of solid waste. Tourism is one of the ...