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Generation Y female students’ inclination towards entrepreneurship: a comparative study between South Africa and the Netherlands
(2015)
Entrepreneurship is considered a vital driving force for stimulating economic growth, economic competitiveness and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing ...
A comparison of entrepreneurial intentions of Generation Y students in South Africa and Zimbabwe
(North-West University (South Africa), Vaal Triangle Campus, 2015)
Entrepreneurship has enjoyed a great deal of attention from researchers and policy makers, and it is often viewed as a developmental pillar for various nations. Researchers have been trying to find answers to the factors ...
South African Generation Y students’ attitude towards on-demand streaming services
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
The world is becoming more and more digital. In recent years there has been a shift within the way entertainment is being consumed – from the traditional albums and DVDs to more digital options like audio and video-on-demand ...
A comparison between social media and print advertisements : Generation Y students’ perceptions
(North-West University (South Africa), 2020)
In a highly competitive marketplace, advertising is essential for business success. This is because advertising creates awareness of a business’s product or service and conveys important business information which influences ...
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)
The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ...
Brand personality perceptions of luxury sedan motor vehicles amongst the South African Generation Y cohort
(2015)
Brand personality is a set of human personality traits that are relevant to a brand. A distinctive brand personality serves a symbolic or self-expressive function and helps to create a set of unique and favourable associations ...
Perceptions of alcohol-consumption motives amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2017)
Excessive alcohol consumption has been a global issue for decades, especially amongst the Generation Y consumers. These consumers, specifically the Generation Y consumers who are attending higher education institutions ...
Generation Y students’ attitudes towards eBooks and eBook adoption
(North-West University (South Africa), Vaal Triangle Campus, 2017)
The global eBook market saw tremendous global growth since its invention, as well as great leaps in technological progress. African countries, however, saw very little growth and only benefited from eBooks long after ...
Factors influencing South African female generation Y students’ purchase behaviour of beauty products
(North-West University (South Africa), Vaal Triangle Campus, 2016)
Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ...
Perceived organisational support, self-efficacy and productive energy across different generations in the independent pharmacy sector of South Africa
(2014)
Background and Aim
The Independent Pharmacy Sector in South Africa is experiencing numerous
challenges, ranging from competition from the retail pharmacy sector to
government legislation changes. Specifically, human ...