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    • Motivation-based segmentation of scuba divers at Ponta do Ouro 

      Herbst, Marna (North-West University (South Africa). Potchefstroom Campus, 2019)
      The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...