Browsing Economic and Management Sciences by Subject "Aardklop National Arts Festival"
Now showing items 1-4 of 4
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Critical assessment of economic impact analyses at selected national festivals
(North-West University, 2011)Festivals have become a global phenomenon and now serve as a platform to promote the leisure and tourism industry within a nation. These events have an undisputed economic effect – not only on the hosting community – but ... -
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ... -
The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival
(North-West University, 2009)Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this ... -
Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods
(North-West University, 2009)The Aardklop National Arts Festival is one of the three largest arts festivals in South Africa. Arts festivals such as Aardklop are also one of the most rapidly growing events tourism segments. It sustains different forms ...