Browsing Economic and Management Sciences by Subject "Arts festivals"
Now showing items 1-4 of 4
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Determining attendees' green attitude and behaviour at arts festivals
(North-West University (South Africa) , Potchefstroom Campus, 2016)The main goal of this study was to determine attendees’ green attitude and behaviour at arts festivals, namely Aardklop National Arts Festival and Innibos Lowveld National Arts Festival. Four objectives were formulated to ... -
The entrepreneurs' role at arts festivals : the case study of Aardklop National Arts Festival
(North-West University, 2009)Entrepreneurs are found globally in all industries. In the tourism industry, entrepreneurs feature strongly in the events sector. The purpose of this study is to determine the entrepreneurs' role at festivals and in this ... -
The socio-economic impact of the Klein Karoo National Arts Festival
(North-West University, 2008)The literature review indicates that event impacts could enhance the quality of life of the host community. Event impacts influence either the economy or social aspects of a host community (Yeoman, Robertson, Ali-Night, ... -
Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand
(North-West University, 2010)The primary objective of this study was to assess the brand effectiveness of the Klein Karoo National Arts Festival (KKNK) by means of analysing brand associations and festival experiences. This goal was achieved by firstly ...