Browsing Economic and Management Sciences by Subject "Brand image"

Now showing items 1-3 of 3

    • A brand loyalty model for arts festivals 

      Burger, Susanna Elizabeth (2015)
      The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ...

    • The effectiveness of advertising through the social media in Gauteng 

      Naidoo, Thirushen (North-West University, 2011)
      In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business ...

    • Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour 

      Vercueil, L. (North-West University, 2018)
      The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ...