Browsing Economic and Management Sciences by Subject "Consumer buying behaviour"
Now showing items 1-2 of 2
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Black Generation Y students' attitudes towards sales promotion techniques on low involvement products
(North-West University, 2013)The increasing competition and the predicted changes in the retail sector are pressurising marketers to be more competitive in order to ensure that their brands are amongst the leading brands. Marketers need to constantly ... -
A framework for developing personas as basis for market segmentation in Pretoria spas
(North-West University, 2010)The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers ...