Browsing Economic and Management Sciences by Subject "Fast moving consumer goods"
Now showing items 1-2 of 2
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A conceptual framework to measure brand loyalty
(North-West University, 2010)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ... -
Measure conflicting values of loyalty cards at fast-moving consumer goods (FMCG) stores in Mahikeng
(North-West University (South Africa), 2021)The contribution of fast-moving consumer goods (FMCG) to the South African economy is substantial. FMCG generate revenue accounting for over 50% of retail sales. Moreover, FMCG has contributed to increasing employment ...