Browsing Economic and Management Sciences by Subject "Generations"
Now showing items 1-2 of 2
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The impact of brand ambassador transgression on brand perception
(2014)The impact of brand ambassador transgression on brand perception is investigated in this study. To reach the goal of this research the impact brand ambassador transgression across different generational cohorts was measured. ... -
Perceived organisational support, self-efficacy and productive energy across different generations in the independent pharmacy sector of South Africa
(2014)Background and Aim The Independent Pharmacy Sector in South Africa is experiencing numerous challenges, ranging from competition from the retail pharmacy sector to government legislation changes. Specifically, human ...