Browsing Economic and Management Sciences by Subject "Integrated marketing communication"
Now showing items 1-2 of 2
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Developing an integrated marketing communication framework for selected museums in South Africa
(North-West University, 2013)Responding to the need to fill the research gap in the area of museum integrated marketing communication, the study investigated the planned, unplanned, product and service messages of selected museums in South Africa. ... -
Examining the use of communication activities within SMEs in the Vaal Triangle
(North-West University, 2019)Small and medium enterprises (SMEs) have a very important role to play in the South African economy. Not only do they contribute to the country's Gross Domestic Product (GDP), but they also create jobs to remedy the problem ...