Browsing Economic and Management Sciences by Subject "Tourists"
Now showing items 1-3 of 3
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A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
The safety and security of tourists with reference to the Sebideng District Municipality
(North-West University, 2008)The government of South Africa in the White Paper on Tourism recognises the importance of attracting foreign investment in order to achieve the growth and development objectives of the tourism sector. Foreign investment ... -
A sustainable marketing strategy for Dutch tourists to South Africa
(North-West University, 2003)The Netherlands is South Africa's fifth most important market and therefore South Africa has to maintain this market potential. If South Africa can maintain a steady growth rate of between 3-5% it would be a very sustainable ...