Browsing Economic and Management Sciences by Subject "Wealth management"
Now showing items 1-2 of 2
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Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ... -
Towards building customer-wealth manager relationships : analysing the role of detachment
(North-West University (South Africa), 2023)Establishing, maintaining, and enhancing long-term, profitable customer relationships are essential for wealth managers wishing to maintain their competitive advantage in the South African wealth management market. However, ...