Browsing Economic and Management Sciences by Subject "factors"
Now showing items 1-2 of 2
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Evaluating employee engagement factors important for Millennial Rock Drill Operators at a Mining Company in Gauteng Province
(North-West University (South Africa), 2021)Employee engagement is at the forefront of organisational strategies and gained relevance in the last three decades. In the same period, the South African mining industry started to face rising costs, unstable markets, ... -
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...