Browsing Economic and Management Sciences by Subject "Customer relations"
Now showing items 1-2 of 2
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A critical evaluation of customer care in the pharmaceutical industry with reference to retail pharmacies
(2003)The study set out to investigate Customer Care in the . Pharmaceutical Industry with reference to Retail Pharmacies in the Mafikeng area. This will be achieved through the following: Highlighting any inadequacy of ... -
Improving customer satisfaction, layalty and retention through relationship marketing : the case of Botswana railways
(2010)Relationship marketing reduces emphasis on the sales focus that organizations traditionally place on profitability, shifting towards a campaign that emphasizes customer relations and retention. The aim of this study is ...