Browsing Economic and Management Sciences by Subject "Customer retention"
Now showing items 1-6 of 6
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Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ... -
Developing a framework for relationship intention, satisfaction, loyalty and retention of SMEs in the business-to-business financing environment
(2014)In the business-to-business (B2B) financing industry, financiers offering financing to SMEs are finding it increasingly difficult to attract new customers and to retain existing customers. One way of attracting and retaining ... -
Factors influencing customer retention, satisfaction and loyalty in the South African banking industry
(North-West University, 2012)Customer retention, loyalty and satisfaction are extremely important elements in any company’s strategy, especially in the highly competitive South African banking industry. Understanding the various factors that could ... -
Identifying factors that influence customer retention in a South African retail bank
(North-West University, 2012)Customer retention plays a pivotal role in contributing to the profitability of retail banks. Within this extremely competitive market it necessitates retails banks to follow a structured, data-driven approach to identify ... -
The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ... -
Strategic information management in the value chain of a multi-national organization, operating in the vehicle industry
(North-West University (South Africa) , Potchefstroom Campus, 2012)The aim of this study is to conduct a thorough theoretical study on information management in the value chain of an organisation operating in the motor industry. In order to achieve the primary objective of the study, which ...