Browsing Economic and Management Sciences by Subject "Marksegmentering"
Now showing items 1-4 of 4
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The economic impact of the Wacky Wine Festival
(North-West University, 2012)Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of ... -
A framework for developing personas as basis for market segmentation in Pretoria spas
(North-West University, 2010)The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers ... -
Market segmentation of triathletes participating in Ironman South Africa
(2014)A triathlon can be described as the combination of the three athletic competencies swimming, cycling and running where each of the items is performed in a specific order and vary in distance. A triathlon is a very select ... -
A spending behaviour model for selected South African arts festivals
(2014)Arts festivals form a large part of the South African culture originally as many local communities began to share their culture with visitors by means of arts festivals. This has grown into a large industry that has ...