Browsing Economic and Management Sciences by Subject "Perceived usefulness"
Now showing items 1-3 of 3
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Investigating the factors affecting adoption of new technologies in mobile phone retail stores in the North West province
(North-West University (South Africa), 2022)Technology adoption might be a system of advantage for businesses, and more research is being undertaken to show that technology adoption would be beneficial for organisations. As a result, the purpose of this research was ... -
A mediated model for positive word of mouth intention in the electronic banking environment
(North-West University, 2018)It is generally acknowledged that positive word of mouth concerns consumers’ communication of favourable information about an organisation’s products and services to others. Accordingly, positive word of mouth is highly ... -
A validation of the technology acceptance model on BI systems in a South African pharmaceutical organisation
(North-West University (South Africa) , Potchefstroom Campus, 2016)The aim of this study was to determine whether the relationship proposed by Technology Acceptance Model (TAM) that is, Behavioural intention to use (ITU) = Perceived Usefulness (PU) + Perceived Ease of Use (PEOU), remains ...