Browsing Economic and Management Sciences by Subject "Tourism marketing"
Now showing items 1-3 of 3
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A brand loyalty model for arts festivals
(2015)The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ... -
Developing a framework for the optimisation of the image of South Africa as a tourism destination
(2015)Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, ... -
Key success factors in managing a conference centre in South Africa
(North-West University, 2006)The primary goal of this study was to identify key success factors for the management of a conference centre in South Africa. This goal was achieved by firstly portraying an overview of the conference industry in South ...