Browsing Economic and Management Sciences by Subject "destination competitiveness"
Now showing items 1-4 of 4
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An assessment of brand Zimbabwe's competitiveness and attractiveness as a tourism destination
(North-West University, 2018)The global tourism market is characterised by growing competition. Tourism destinations are competing for tourism arrivals and investments. Therefore, creating competitive and attractive destinations has been paramount in ... -
A critical assessment of Africa's growth potential as a global competitive tourism role-player
(North-West University, 2018)The rationale for undertaking this study is supported by the tourism figures of Africa. Concerning inbound tourism arrivals, Africa holds a meagre five percent share globally. Intra-African tourism is prominent but within ... -
Demand analysis of South Africa as competitive tourist destination
(North-West University, 2019)The main aim of this study was to analyse tourism competitiveness and conduct a demand analysis of South Africa as a tourist destination. To achieve this aim, four objectives were set: firstly, to conduct a literature ... -
Tourists’ taxonomy as a management tool for destination competitiveness
(North-West University, 2018)The increasing competition for tourist markets among nations calls for destination managers to adopt customer-centric approaches to gain sustainable competitive advantages. In the case of Zimbabwe, (the setting of this ...