Browsing Health Sciences by Subject "Social identity"
Now showing items 1-2 of 2
-
Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment
(North-West University, 2008)The behaviour of the male consumer in the retail environment is under-explored. Literature indicates that the market for men's clothing is growing and is becoming increasingly important to clothing retailers. It was also ... -
The nature of Vhavenda and Vatsonga relational identity : a social identity theory perspective
(North-West University (South-Africa), 2021)This research project investigated the nature of intergroup relational identity of Vhavenda and Vatsonga, who are South African tribal groups located in the Limpopo Province. Intergroup relational identity has long since ...