Browsing Humanities by Subject "Integrated marketing communications"
Now showing items 1-1 of 1
-
Market positioning of branded meat products in Middelburg, Mpumalanga Province
(North-West University (South Africa), 2013)The South African consumer is privileged to have a wide range of quality meat products on the market. The marketing challenges for the meat retailers are quite unique, and require a different marketing perspective. Branding ...