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The relationship between employees' perceptions of Solidarity's corporate brand and their CSR project, Helping Hands
(2014)
The focus of marketing for modern companies who have a high profile and who are constantly in public view has shifted from traditional marketing to one of having and
enhancing relationships with stakeholders, including ...
Die aard van kommunikasie in 'n sosiale betrokkenheidsprogram van die Studente–Jool–Gemeenskapsdiens (SJGD) : die Pick a leader– leierskapontwikkelingsprojek
(2013)
The North-West University (NWU) is an example of an organization that has a social responsibity towards the community and the environment within which it finds itself (Van Schalkwyk, 2013). One of the social responsibility ...
Personeel se persepsies van onderskeidelik die Noordwes-Universiteit en Potchefstroomkampus se korporatiewe handelsmerk en -bestuur
(2015)
Although every organisation disposes of a corporate identity, it is not a given that the organisation will also have a corporate brand. Corporate brands refer not only to the visual corporate identity elements such as the ...
Verantwoordbare verslaggewing oor korporatiewe sosiale verantwoordelikheid aan gemeenskappe
(North-West University, 2010)
Stakeholders refer to the individuals, communities and groups that influence a company's operations or are affected by the existence of the company. Companies are faced with the challenge of catering for the unique needs ...
A conceptual framework for community engagement at the North- West University (Potchefstroom Campus) : a participatory approach to communication for sustainable social change
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Higher education institutions are required by law to participate in community engagement
projects. However, the nature of community engagement is not clearly stipulated, which
leads to some confusion regarding community ...
Excellent in-house journals in South Africa : case studies of five leading publications
(North-West University, 2006)
Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, ...
Integrated intercultural employee communication for line management in transformed universities in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2016)
The transformation of the higher education system in South Africa has led to the emergence of a visibly multilingual and multicultural work environment. Historically, the role and value of line managers in facilitating and ...
Acknowledgeing the audience : the readers behind the success of the Afrikaans–language tabloid Kaapse Son
(North-West University, 2012)
Despite a worldwide decline in newspaper sales and a fear that printed media's days are numbered, the circulation figures of South African tabloid newspapers paint a picture of a thriving industry. About seven million South ...
'n Model vir korporatiewe-sosialeverantwoordelikheidskommunikasie : 'n toepassing in die landbousektor
(2015)
It is the contention of this study that corporate social responsibility (CSR) has at least two functions: contributing towards sustainable development, and creating a strategic advantage for the company concerned. To achieve ...
Participatory communication for social change and stakeholder relationships : challenges faced by social development NPOs and their corporate donors in South Africa
(2014)
In recent years the ideas of good governance and the responsibility of corporate South Africa to contribute to the society in which they operate have become an undeniable part of organisational conception. Indeed, South ...