Browsing Natural and Agricultural Sciences by Subject "Marketing"

Now showing items 1-2 of 2

    • Gauteng farmers’market strategies of Indigenous Leafy Vegetables post COVID-19 outbreak 

      Mohlaphuli, Leseho Alan (North-West University (South Africa), 2023)
      Indigenous Leafy Vegetables (ILVs) have a high economic potential but there is little information on how to market them. Marketing strategies, how individuals seek information, communication and purchasing of goods have ...

    • Lifetime value modelling 

      Van der Westhuizen, Frederick Jacques (North-West University, 2009)
      Given the increase in popularity of Lifetime Value (LTV), the argument is that the topic will assume an increasingly central role in research and marketing. As such, the decision to assess the state of the field in Lifetime ...