Browsing TD: 2018 Volume 14 No 1 by Author "a82e551e-632d-48cf-9438-acd1c89428da"
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Underlying correlates of consumers’ attitudes towards Chinese apparel and relationship with purchase intention in South Africa
Muposhi, Asphat; Dhurup, Manilall; Shamhuyenhanzva, Roy M. (AOSIS, 2018)The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to ...