Identifying Thailand’s high-potential export opportunities in ASEAN+3 countries
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Date
2017Author
Cuyvers, Ludo
Steenkamp, Ermie
Viviers, Wilma
Rossouw, Riaan
Cameron, Martin
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This paper aims to identify Thailand’s realistic export opportunities (REOs) in the ASEAN+3 countries (i.e. ASEAN, Greater China, Japan and South Korea), which together constitute an economically dynamic region and a strategic export destination for Thailand. Furthermore, the paper seeks to determine the extent to which Thailand already has a share in ASEAN+3 countries and where new opportunities lie. This allows the formulation of appropriate export promotion strategies for Thailand.