Model for marketing liquefied petroleum gas in Nigeria: Warri as a case study

Abstract

Despite the huge national energy resources, many Nigerians do not have access to high quality, modern energy services. For those with access, energy supply lacks reliability, especially in the case of liquefied petroleum gas (LPG). Hence this research considers the possibility of enhancing the household use of LPG. It analyzes the factors affecting the current demand and supply. Salient features of the LPG supply and distribution system were also discussed. On the basis of the existing situation, barriers of increasing LPG use, in particular, the problems regarding affordability, pricing, government policies, safety, transportation and distribution were analyzed and identified statistically using the chi-square statistical method as a tool. Finally, on the basis of the challenges identified, suggestions and recommendations were made regarding the policies through which the problems could be overcome. Furthermore, a model was developed and tested for an effective marketing strategy of LPG in Warri Nigeria.