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Browsing by Subject "Loyalty influences"

Boloka/Manakin Repository

Browsing by Subject "Loyalty influences"

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  • Salim, Sarel Frederik (North-West University, 2011)
    This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as point ...

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