Now showing items 1-2 of 2

    • Factors influencing Generation Y consumers' perceptions of eWOM credibility: a study of the fast-food industry 

      Shamhuyenhanzva, Roy Malon; Van Tonder, Estelle; Roberts-Lombard, Mornay; Hemsworth, David (Taylor & Francis, 2016)
      eWOM communication is certainly one of the most influential drivers of purchase decisions. However, little knowledge is available on the factors that influence the trustworthiness and credibility of eWOM communication. To ...
    • Power and authority in Matthew's Gospel 

      Viljoen, Francois Petrus (University of the Free State, Faculty of Theology, 2011)
      Besides the strenuous relation of Matthew’s community with non-Christian kinfolk, his text also reveals an underlying conflict with Roman Imperial ideology. Herod, Antipas and Pilate specifically impersonate this foreign ...