Browsing Faculty of Humanities by Subject "consumer behaviour"
Now showing items 1-2 of 2
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Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ... -
See you at the match: motivation for sport consumption and intrinsic psychological reward of premier football league spectators in South Africa
(AOSIS, 2016)Orientation: Local football contributes significantly to the social- and economic welfare of South Africa through its spectators. Understanding the motives and experiences of football spectators could provide opportunities ...